I just read an editorial on Engadget.com with regards to tablets and their usefullness from a productivity standpoint. The editor is rowing against the current in asking himself the question: do you need a tablet, or more precise an iPad. Darren Murph really goes out of his way to proof that tablets are nice, but that they can’t replace either a smartphone or laptop, or even a netbook. I totally agree with him.
But the reactions from the readers are mixed, and some are even aggresive. I placed this reaction:
Just keep in mind the ‘Golden Circles’ of Simon Sinek – http://www.youtube.com/watch?v… – view the video and you understand: the iPad is not about productivity, functions or features. Apple makes you believe (even feel) that the iPad helps you to make a difference. And who doesn’t want that? If you see passed this message, it is because you are critical enough to sense it is just a smart way of marketing. No one needs an iPad. Period. But lots of them want to make a difference ..
Don’t tell this to an Apple fan. They believe that Apple is their God, allowing them to thrive and be succesful. The reality is that the limitations of the products turn them into content consumers (slaves even) in stead of content creators!
Someone did respond, saying: “You are full of crap and must be employed in a business that the iPad will hurt. I can see no other reason for your ignorance”. Therefor I responded:
From your reaction I presume you love Apple and would be lost without it.You fell into their trap, but you have no way of sensing you are in it. Apple wants you to think you can do/create great things with their toy stuff, but in reality all they want you to do is consume content. Paid content preferably. But sitting in your pit, with your iPhone and iPad backlit lighting .. you have no idea you are being sucked by a giant tick.